•••6••• Messewelten The next generation drupa and young talents present the future of the print industry This event was preceded by the design competition “drupa – textile design talents” initiated by Mitwill Textiles. Aspiring textile designers submitted their designs for a sports shirt and were given the chance to present and produce their designs at the world’s leading trade fair drupa. The prize is a sought-after internship at Mitwill Textiles. Students of Sigmaringen University are also present in the textile micro-factory at “touchpoint textile” with their industry and research project. The microfactory makes it possible to manufacture even small batch sizes of only a single bespoke piece according to customer requirements without forgoing the benefits of mass volume production. On site, the students will explain and demonstrate howmuch potential there is in production in a micro-factory, especially in times of growing individualism and increased logistic challenges in the textile industry. drupa touchpoint textile: Hall 4/Booth B30 Interactive paper artwork at the South Entrance Students enrolled in brand and communication design at AMD Akademie Mode & Design, the Düsseldor f-based academy for fashion and design, have worked on a fascinating paper artwork for drupa 2024, representing “anamorphosis”. A competition of eight teams headed by Prof. Martin Breuer yielded a design object consisting of 102 individual square surfaces (pixels), and a total size of 11 x 8 meters. The interactive hotspot at which visitors and exhibitors can be photographed and have their image projected onto the artwork, is set in scene and presented at the South Entrance. “For us, this installation is a unique opportunity to reach people and offer them an experience which they probably haven’t enjoyed before”, says communication designer Theresa Meier about her design. Together with communication designer Elodie König, she is one of the winners of the competition. “The anamorphosis installation ANALOGE DIGITALISIERUNG, which means ‘analogous digitalisation’, is supposed to fuse the worlds of the analogue and the digital together. Paper becomes a screen, people become part of the installation and the drupa claim – we create the future – is thus made visible.” Competition: The future of the print industry With a poster competition under the motto “The future of the print industry”, drupa and the Fritz-Henßler vocational college Dortmund (FHBK) appealed to trainees in media design and technical design assistants. The task: creating posters visualising the future of the print industry and the importance of sustainability in this sector. For example, Michelina Martinez Izquierdo, student and participant in the competition, submitted a design in the Futuristic Aesthetics category, which addresses young target groups: “The poster is supposed to motivate people to go beyond borders, to say farewell to old ideas and to approach the future of print with curiosity and enthusiasm.” The winners of the competition will be chosen at drupa. Already before the ceremony, the works by the students will be presented at several institutes of higher education throughout Germany. Competition: The future of packaging They will be announced at drupa on 1 and 2 June 2024: the winners of the Cloud Sinapse Packaging Productivity Contest. The aim of the competition is to promote the role of print technology training and to promote printing technology in the World Skills professions. Young talents from educational institutions and companies were invited to take part in the international WorldSkills competition competition via a cloud with printing simulators. The task: to develop a folding carton and flexible packaging for a virtual brand a virtual brand. With the help of simulated production on cloud Sinapse simulators for of fset sheetfed printing and CI flexo printing the participants were able to deepen their knowledge of printing technologies and their skills to carry out print jobs and submit their designs. submit their designs. The two finalists and their coaches won a trip to drupe 2024, where they will print their designs live. They will also receive a one-year subscription to the simulator of their choice. The competition was organised with the support of drupa by numerous renowned international associations such as DFTA, INTERGRAF, IC International Circle, Engineers Europe and global printing press manufacturers and packaging groups. Meet-up “drupa next age” The special forum “drupa next age” focuses on the genetic code of the industry – the “drupa dna”. The forum is a point of contact for start-ups and innovative young enterprises as well as established companies. The media university Hochschule der Medien Stuttgart offers a point of contact to alumni, students and trainees together with the International Circle of Educational Institutes for Graphic Media Technology and Management. Potential future experts and students are given the opportunity to exchange ideas with future employers and to get to know concept designs and best cases. drupa next age: Hall 7.0 The future of the print industry at drupa Foto: Messe Düsseldorf/ctillmann Continued from Page 3 Bildunterschrift _ xx _ zeilig Photo Foto: Bildnachweis touchpoint textile in Hall 4 / Booth B30 Foto: Messe Düsseldorf/ctillmann
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