INTERMOT. The trade fair. Experience motorcycles in a new way. Under this motto, INTERMOT 2025 will once again set standards for the motorcycle world from December 4 to 7, 2025, in Cologne and present itself in a modernized and rejuvenated form: dynamic, diverse, digital, and emotional. It sees itself less as a traditional trade fair and more as a platform that places motorcycling in the context of passion, a sense of freedom, and community spirit – while focusing on the new requirements and wishes of a diverse motorcycle community.
Young target groups in focus
Following the successful relaunch in 2024, the second creator campaign underscores the new direction of INTERMOT. With the four scene icons @nanaxyda, @meddesyoutube, @marii_official and @viktor__stahl as well as other well-known faces from social media, INTERMOT puts identification figures in the spotlight who specifically appeal to a younger target group. While @nanaxyda brings her enthusiasm for precision and racing, @meddesyoutube – the voice for technology and passion – combines deep insights into the motorsport scene with authentic social media formats. Dynamism and urban culture are represented by the stunt duo @marii_official and @viktor__stahl. Together, the four creators set strong accents for the next generation of motorcycle fans while simultaneously presenting visual highlights for the entire target audience.
“INTERMOT 2025 shows that motorcycling is much more than technology. It stands for passion, freedom, and community. Our creator campaign translates precisely this lifestyle into the digital world,” explains Alexander Wolff, Director of INTERMOT.
Storytelling, speed, and community spirit
Visually, the campaign relies on emotional storytelling that skillfully captures the diversity and power of the motorcycle world. The four creators interact with the camera in personal selfie moments, fast-paced riding sequences, and exclusive trade fair previews, positioning both themselves and the fair as sources of inspiration for the scene. The content combines motorsport, stunts, urban culture, and local identity into an authentic narrative. The short clip brings together highlight formats such as roadshows, meetups, and behind-the-scenes insights, creating closeness and an authentic community spirit.
“Motorcycling is passion for me – and INTERMOT feels like coming home,” enthuses Nina, aka @nanaxyda, racing protagonist and resident of Cologne.
Next-gen marketing for trade visitors and the industry
With its creator marketing, INTERMOT 2025 builds a bridge between established manufacturers, the specialist trade, and an increasingly younger target group. Through authentic digital content, the motorcycle industry is addressed in new ways, and the classic marketplace is transformed into a modern brand experience. The focus is not on pure product presentations but on inspiring experiences specifically tailored to the wishes and lifestyles of the new generation of motorcycle fans. Interactive trade fair formats, innovative approaches, and creative collaborations create platforms that generate reach, strengthen brand loyalty, and establish direct connections with future customers. INTERMOT 2025 thus becomes a hub for passion, innovation, and community – an experience for everyone who wants to help shape the future of motorcycling.
